Ryan Reynolds Introduces 'Ugly' New Venture

“You don’t have to be pretty to be awesome.” That’s the slogan behind Ryan Reynolds’ latest alcohol-fueled adventure, which sees him reuniting with Peggy the Hairless Pug, a.k.a. DogPool, who won the title of UK's Ugliest Dog in 2023.

Reynolds’ Maximum Effort brand is collaborating with legendary winemaker Gallo to unleash a new kind of vino on the world that’s setting out to prove “it’s what’s on the inside that counts.” For their first promotion, the Deadpool star enlisted his character’s beloved pup, played by Peggy, to promote the brand and its values.

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According to a press release from the brand, “Ugly Estates is all about rewriting the rules of wine. Gallo and Maximum Effort have tossed out the old standards, swapping the pretentious bottle for something much more approachable," which in their minds means quality booze in a recyclable, screw top container that can be easily transported for all your wine-appropriate adventures.

Ugly Estates is making its debut with two varietals: a “crisp, smooth Chardonnay with notes of golden apple, stone fruit, and a touch of vanilla and oak, and the bold, rich Cabernet Sauvignon, full of dark fruit, caramel, and oak, finishing with a velvety smoothness.” The one-liter packages contain 33 percent more beverage than your typical wine bottle.

Best of all, they’ve chosen Peggy the Hairless Pug as their spokesdog because, as they note in their first ad, “We don’t spend money on attractive spokeshumans.”

Ugly Estates just arrived in Texas, which is the only state where it’s currently available. To see where you can find it near you, visit their website.

source https://www.mensjournal.com/food-drink/ryan-reynolds-ugly-estates-wine