Pabst Blue Ribbon Gets in the Sausage Business in Time for Grilling Season
People cook with wine, and some even pour beer while grilling their carne asada . So, it shouldn't come as a shock that Pabst Blue Ribbon is getting in on the action with a new beer brat. PBR has partnered up with Smithfield to roll out a new beer brat with three bold flavors, including jalapeño and cheddar and chipotle and cheddar, with brats made with premium pork. "Beer and brats have always belonged together, we just teamed up with Smithfield to do it right with a seriously good brat," said Kat Mata, Director of Culture Marketing at PBR. "It's an easy win for anyone who believes grilling should come with a cold beer." The new beer brats are "infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap. "As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must," Marianne Radley, managing director of marketing for Smithfield Foods, said in a st...
