Hidden Valley Ranch Just Turned Its Most Famous Flavor Into Chicken Dippers

If you're a dedicated ranch lover who wishes they could take their favorite condiment on the go, you're in luck — Hidden Valley has come out with a brand new, protein-packed snack based on their world-famous ranch flavor.

Hidden Valley Ranch Dippers — described as "a new line of protein‑forward, ready‑to‑eat snacks designed to meet the cravings of ranch and protein lovers everywhere" — will be officially unveiled at the Sweet & Snacks Expo in Las Vegas next month, before rolling out to major retailers like Walmart, Kroger, and Publix.

“Today’s active consumers want food that works as hard as they do, so we’re making it easier than ever for fans to enjoy the Hidden Valley Ranch flavor they love—anytime, anywhere,” said Matt Barlow, Vice President of Brand and Commerce Marketing at Carl Buddig & Company, announced in the product's launch on May 11. “The new Hidden Valley Ranch Dippers deliver satisfying taste and convenience in the moments that matter — whether that’s a quick snack for on the go, post‑workout fuel, or an easy topping for their favorite meals.”

Available in Original Ranch and Buffalo-Style Ranch flavors, the Hidden Valley Ranch Dippers feature "100% natural seasoned grilled chicken strips paired with creamy Hidden Valley™ Original Ranch™ dressing, delivering 15g of protein in a convenient snackable package."

“At Hidden Valley Ranch, we’re always listening to our loyal ranch fans for ideas on where to bring our iconic flavor next,” said Nick Higgins, General Manager of Hidden Valley Ranch, said in a press release launching the new product. The new product was inspired by a recent survey by the International Food Information Council, in which 7 in 10 Americans said they are actively trying to consume more protein in their diet. “Now we’re making it more convenient and even more delicious for consumers to pack in more protein,” Higgins added.

The fridge-based snack packs can be consumed as a protein-boosting snack or as a mix-in for a salad or other additions to a meal, coming in both the classic Hidden Valley Ranch flavor and the Buffalo flavors. Retailing at approximately $3, the chicken dippers are individually packaged and designed for consuming on the go, whether it is for the gym, a picnic, or lunch at the office.

source https://www.mensjournal.com/news/hidden-valley-ranch-just-turned-its-most-famous-flavor-into-chicken-dippers