Popular Jeans Brand Wrangler Teams Up with Beer Empire & Country Star for Epic Collab
2026 is proving to be a year of epic collaborations, as major brands are partnering to roll out some creative products for their consumers. Many will recall that earlier this year, Nike teamed up with Costco to release the Nike SB Dunk Low "Kirkland Signature” shoes. And just this week, athletic apparel company ON announced a partnership with LA-based store chain, Erewhon. Fast forward to May 28, and joining the trend are popular companies Wrangler and Coors, and they're adding country music star Chase Rice. So what do consumers have to look forward to?
Wrangler and Coors Roll Out the First-Of-Its-Kind Beer Chords
Photo Credit: Wrangler and Coors
Wrangler has been around for decades, providing quality jeans and other apparel for the masses, and those who consider themselves to be cowboys and cowgirls have especially enjoyed the brand. Then there’s Coors, one of the largest beer enterprises in the country. Coors Banquet, in particular, has been a staple in American fabric for roughly 150 years. Using their long history of knowing what consumers want, the two companies have officially launched The Coors Banquet x Wrangler Collection. Per the press release, there will be:
“32 unique pieces, including men's and women's apparel and co-branded caps. Highlights include the Denim Jersey, Brushpopper Cowboy Cut Work Shirt, Men's Wrangler 13MWZ Cowboy Cut® Jeans, Women's Reworked Short and Women's Printed Vest and Bailey Flare Jeans.”
The biggest highlight from the collection are the Beer Chords. These are jeans featuring the chords from Country superstar Chase Rice’s latest song, “Connie Lou.” What makes these jeans especially remarkable is the fact that the ink on the Wrangler denim is actually infused with Coors Banquet beer, an industry first.
How to Get The Coors Banquet x Wrangler Collection?
If you want to check out the collection, you’ll want to do so as soon as possible, given this is a limited-time collaboration. On top of that, there are only 250 total pair Beer Chords. You can shop the collection at shop.coors.com now until June 4, while supplies last. Rice’s “Connie Lou” becomes available on all streaming platforms on May 29.
Related: Kevin Hart Opens Up about Truth Behind Katt Williams Reconciliation at Netflix Roast
source https://www.mensjournal.com/news/popular-jeans-brand-wrangler-teams-up-with-beer-empire-for-epic-collab
Comments
Post a Comment